The purpose of this study was to develop the measurement technique of city brand value and suggest its application process. This study first identified the items determining city brand value based on literature review, and the items duplicated or unsuitable were eliminated based on experts interviews. The final city brand value measurement items were developed using factor analysis, credibility analysis and regression analysis. As a result, the city value measurement items were divided into a residential, tourism and investment elements, and each element has six measurement items. A residential element includes residential environment, educational environment, and transportation environment. Tourism elements includes tourist attractions, cultural heritage and recreational facilities. Investment elements include employment, investment support and industrial infrastructure. Moreover. this study applied AHP analysis to provide a comprehensive index of city brand value based on the relative weights of the three elements. This study then selected Busan, Ulsan and Kyeongju as sample cities and described the process of applying the developed measurement technique, which provides significant practical and theoretical implementation.