This study intends to evaluate the quality of education services to improve the master's and doctoral degree programs in business administration and strengthen competitiveness in local universities suffering from a recent decline in the school age population and overheated competition. This study is also conducted to examine whether each quality dimension has a significant and meaningful impact on student satisfaction and word of mouth intention. In order to verify the hypotheses, this study samples 103 students and 103 graduates of the master's degree in business administration at universities located in Daejeon and Chungcheong. After collecting online questionnaires consisting of measuring items of satisfaction and word of mouth for each school, they were analyzed using SPSS19. As a result of the analysis, it was found that academic and non-academic factors had a significant positive (+) effect on school satisfaction, while other dimensions did not have a direct significant effect. On the other hand, it was confirmed that the academic dimension and the curriculum issue dimension had a significant positive (+) effect on satisfaction with the curriculum. It was also confirmed that satisfaction with the curriculum had a significant positive (+) correlation with school satisfaction. In addition, it was verified that satisfaction with educational services has a significant positive (+) relationship with word of mouth intention of educational services for the degree programs related to business administration at local universities. This study expands the scope of existing research related to educational service evaluation by empirically verifying the effect of perceived quality dimension on the satisfaction and word of mouth intention for the master's and doctoral degree programs in business administration at local universities. It provides practical implications for local universities whichmanage graduate business school programs.