Innovation for companies is very important. If innovation is not achieved as a driving force for a company's growth and success, it can be considered a very dangerous situation for the company. Meanwhile, ESG is a concept of Environment, Social, and Governance, and companies with a high ESG evaluation index are more likely to achieve sustainable growth than companies with a low ESG evaluation index. This study analyzed how a company's management innovation (organizational structure innovation, human resource innovation) and technological innovation (product innovation, process innovation) affect perceived usefulness and corporate image. This study also analyzed the moderating effect of awareness of ESG importance in the relationship between management innovation (organizational structure innovation, human resource innovation), technological innovation (product innovation, process innovation), and perceived usefulness. Therefore, the results of this study are as follows. First, the factors affecting the perceived usefulness of corporate innovation were found to be management (human resources, organizational structure) innovation and technology (product, process) innovation. Second, the perceived usefulness of a company was found to have a positive effect on its corporate image. Third, the relationship between corporate innovation and perceived usefulness had a partial moderating effect depending on corporate stakeholders' awareness of the importance of ESG (high, low). Specifically, in the case of human resource innovation and process innovation, the perceived usefulness of innovation was higher for companies that highly recognized the importance of ESG. In the research conclusion, a summary and implications of the results of this study, limitations of the study, and future research directions were presented.